This audio book is intended for anyone who is required to generate income from a product or service. Highly Skilled or start up entrepreneurs Scholars considering a career in sales Active sales executives Sales managers Companies who need to increase the bottom line Why is this book different? It is based on coaching and looks at the basic scientific principles of sales, which coupled with psychological coaching principles, creates sales success. Coupling sales techniques with coaching produces CHAMPIONS. Do you need to find your enthusiasm, passion and inspiration to become exceptional? Tanya Kunze, a professional neuroscience and business coach, will guide you to develop the 'exceptional' within you, through her extensive experience, both locally and internationally. Tanya is a professional speaker and the former Anchor of 'healthy Business', which was flighted on DSTV (CNBC Africa).